✍️ Desk of Amy Suto: 5 Simple Changes to Increase Your Paid Subscribers on Substack
How to convert more readers and increase your income from your paid publication.
Happy Wednesday! Today, ✍️ From the Desk of Amy Suto paid subscribers will get an exclusive issue about…
✨ The 5 simple changes you can make to convert more paid subscribers
🧪 How to set up your Substack for success
📚 The common mistakes I see writers make with their Substack publications
💻 5 Simple Changes to Increase Your Paid Subscribers on Substack
Over the past two weeks, I’ve spent around ~9 hours recording 11 Substack audits for some incredibly talented writers with promising publications.
In these Substack audits, I break down…
What’s working and what’s not in your paid Substack publication?
What are some simple, actionable steps to make it easy for your readers to convert to a paid subscription?
What are some changes that will help your readers remember you and get excited for your posts every time they see an email from you?
It’s been so cool to see that these audits made a big impact — I got so many lovely emails from y’all, and it’s awesome to see your publications evolve!
With that said, I saw some of the same mistakes and missed opportunities across most of the audits I conducted.
So, I thought I’d share my 5 tips for converting free subscribers to paid ones:
Craft a Memorable Welcome Email. You’re missing an opportunity to make a great impression with your welcome email, as nearly 90% of writers forget to customize this in their “settings” tab. Forgetting your welcome email is like ignoring someone when they walk into the room and say hi! Some people receive this email before reading any of your posts, so you’ll want to include things like your most popular posts as well as the specific benefits they’ll get if they opt into a paid subscription.
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