✍️ Desk of Amy Suto: 6 Tips for Picking Winning Topics for Your Substack Newsletter

Never run out of things to write about.

Happy Wednesday! Today, From the Desk of Amy Suto paid subscribers will get an exclusive issue about…

✨ What content pillars are and how to pick yours

🧪 Why planning your content calendar is important

📚 Why I decided not to pick one niche and instead pick a bouquet of interests

💐 Niche? No Thanks, I Prefer a Bouquet of Interests

My rule? Don’t pick one niche: make your varied interests and experiences your niche.

Yes, I know we live in an era where the standard advice is to get specialized and boil your “brand” into a single line.

But that’s boring. And the number one rule of Writing Club? Don’t be boring.

Gathering the flowers of your interests and arranging them in a nice bouquet mirrors the complexity and richness of your life — instead of just flattening everything into a brand pancake.

By not limiting yourself to one niche, you open the doors to a broader audience. Your newsletter becomes a place where every reader can find something that resonates and something they love in the variety you offer.

✨ Content Pillars: 6 Steps for Creating Your Content Calendar

Content pillars are the essential topics that your content revolves around.

They're not just about your interests: they're strategically chosen pillars based on both your passions and what resonates with your audience.

For example, I love to travel. So I turned that interest into a content pillar: Working Remotely as a Writer in Cool Places. I don’t just share random travel tips, I write about the 8 best places to work remotely as a writer because that’s aligned with the content pillar that I think you, my reader, will enjoy the most.

Here are 6 steps for how you can identify and leverage content pillars to build your content calendar: