✍️ Desk of Amy Suto: Grow Your Substack with the Podcast Feature
Repurpose your written content with Substack's podcast feature to reach more readers and listeners!
📖 3-Minute Story: Grow Your Substack with the Podcast Feature
You may have noticed something different around here lately. My podcast is now hosted on Substack and it’s reached nearly 1,000 downloads already:
A few things you may have noticed about my podcast?
The episodes are audio versions of my posts here on Substack and from my blog AmySuto.com — you can also listen to them by hitting “play” at the top of any of my posts!
No, I’m not spending hours behind a microphone — I’m using an AI tool that turns text-to-speech, but in your voice.🎙 Use my code SUTO50 or this link to get 50% off your first month on Wondercraft! AI (paid/affiliate link).
Repurposing content = saves you time while growing your audience. This workflow saves me a ton of time while still allowing me to reach more people with the same content repurposed across different channels. As writers, we often overlook distribution and marketing — the two things that allow other people to find us and our work.
My posts get distributed across platforms, so I reach people on Apple Podcasts and Spotify as well:
This workflow is the true definition of “working smarter, not harder” — and is a win-win for your audience. They can listen to your words on the platform they prefer, and you can double your content without having to double your effort.
I also love creating the audio version of my posts because it serves as another opportunity for me to edit my work. Hearing the posts read aloud allows me to catch (most!) of those pesky typos or awkwardly worded sentences, which in turn makes me a better writer.
I have a full video tutorial coming exclusively for my paid subscribers this Wednesday, so if you’re curious about how this all works together, upgrade your subscription to get access to that post. (Also, last chance on this discount code!)
Here are more posts of mine you may find interesting:
✨ 2 Things I’ve Read and Loved This Week…
Substack and Sponsored Posts. Will sponsored posts become a more formal thing on Substack in the future? There are a lot of different ways to monetize your content, and in a world where everyone has a million different subscriptions, I’m curious if the pendulum will swing back toward ad-supported content.
Would you ever take a "life sabbatical"? by
. I’m loving her “NYC Diary” posts lately. It’s always cool seeing fellow writers who travel, and the importance of hopping on a plane to find another dimension of yourself.
✍️ 1 Journal Prompt
Finding the Missing Puzzle Piece. Write about a time that you found a missing puzzle piece in your life. What did it feel like when the full image came into focus? Or, if you’re currently on your journey to find that missing piece, write about what that experience is like for you right now.
Feel free to share your reflections in the comments:
💻 New Blog Posts on AmySuto.com
🎥 Video of the Week: Introduction to Six-Figure Freelance Writer
Speaking of repurposed content… my audiobook is now available for free on YouTube! Check it out below:
📸 Photo of the Week: Cave Exploring in Cappadocia
I felt like Indiana Jones exploring caves during my time in Cappadocia. The structures in this part of Turkey are out of this world!
Follow me on Substack Notes or Instagram for more!
Sending creativity and good writing vibes your way,
-Amy
p.s. I create my newsletter voiceovers and my podcast episodes using the tool Wondercraft AI, a text-to-speech tool that speaks in YOUR voice. 🎙 Use my code SUTO50 or this link to get started on Wondercraft!(paid/affiliate link)
This is so fascinating, thank you. I'm hoping to branch out my Substack into a podcast as well and this has definitely given me lots to think about.
I was excited about hearing your podcast, since I like connecting with the actual voice of other writers. I was disappointed that you used AI because even if it uses your voice I would bet it doesn’t really sound like Amy Suto. It is a bit monotone with no change in cadence and it falls flat. BUT, if it works for you, congrats. I will skip the podcast and stick to your written content. It also helped me decided that when I start my podcast I won’t use AI.